Mercedes-Benz of Harrogate Event

Mercedes-Benz of Harrogate Event proves to be a Winner

Customers hit the jackpot in more ways than one when they attended the grand re-opening of Mercedes-Benz of Harrogate.

The retailer celebrated the extensive refurbishment of its Leeds Road premises with a glitzy evening that included the launch of three new models, an array of exciting entertainment ranging from roulette to a rodeo and a ‘celebrity’ appearance from a former James Bond!

Visitors were able to try their luck on various casino games set up in the stunning new showroom and put their driving skills to the test on a McLaren Mercedes Formula One simulator. The racing car lined up alongside the new CLS-Class four-door Coupe and the SLK-Class and SL-Class Roadsters, which were unveiled for the first time at the event.


Any of the trio of new Mercedes-Benz would certainly have made perfect transport for one of the entertainers, whose attendance had guests both shaken and stirred.

Sean Connery lookalike Nick Richmond put people under his spell with his magic tricks and prompted more than one guest into a double take.

Meanwhile the retailer’s expanded 11-bay workshop was used for a rodeo demonstration with a difference featuring thoroughbred performers of the four-wheeled and not the four-legged kind. The impressive visual test uses state-of-the-art diagnostic equipment to perform a self-system check on a vehicle’s Active Body Control (ABC) system.

Mercedes-Benz of Harrogate’s new facilities, which includes the region’s official centre for the AMG performance brand, were officially opened by Lord Crathorne, the Lord-Lieutenant of North Yorkshire.

In declaring the site open, Lord Crathorne said: “This site has been a landmark for visitors coming into Harrogate for the past 50 years and this spectacular upgrade will ensure that this is the case for many years to come.

“The owners have made a very significant investment in this development and they should be congratulated on what they have achieved, which is wonderful for Yorkshire,” he added. “Mercedes-Benz of Harrogate is already very successful and I would to wish them continued success for the future.”